In the wake of Facebook’s Cambridge Analytica scandal and the resulting widespread discussions about privacy, Google unveiled a new Ad Settings page that gives you insight into and control over the data that Google uses to tailor ads and search results to you. On this page, you can see all of the different factors that Google is using and adjust any individual interests that you believe to be wrong. Of course, many people incorrectly believe that turning Ad Personalization off will prevent Google from targeting them with ads, but this is a bad idea. You’ll still see ads while browsing, they’ll just be less relevant to your interests because Google will have no idea what you like. In reality, this kind of targeting can actually be incredibly helpful in your online experience (when done correctly and within reason!), so having these additional controls from Google is a great thing.
New Google Ad Settings Portal
In the wake of Facebook’s Cambridge Analytica scandal and the resulting widespread discussions about privacy, Google unveiled a new Ad Settings page that gives you insight into and control over the data that Google uses to tailor ads and search results to you. On this page, you can see all of the different factors that Google is using and adjust any individual interests that you believe to be wrong. Of course, many people incorrectly believe that turning Ad Personalization off will prevent Google from targeting them with ads, but this is a bad idea. You’ll still see ads while browsing, they’ll just be less relevant to your interests because Google will have no idea what you like. In reality, this kind of targeting can actually be incredibly helpful in your online experience (when done correctly and within reason!), so having these additional controls from Google is a great thing.
