12 Clean Beauty Brands For Pregnancy, Breastfeeding, and Postpartum
This French skincare line is no stranger to any of us, but let’s explore one of the clean beauty brands for pregnancy and postpartum that are really standing out to me right now. First is the Caudalie Lip Conditioner, a soothing and protecting treatment that’s incredibly welcome following a long Wisconsin winter, I can assure you. Next, from Caudalie’s Vinoperfect line (which is all outstanding by the way), I’m using the Dark Spot Correcting Glycolic Night Cream to give my skin visible brightness overnight. This product is also fantastic for evening out skin tone for those of us who are noticing hyperpigmentation caused by pregnancy hormones.
Speaking of dark spots and general dullness caused by hormonal changes (and extreme sleep deprivation), Paula’s Choice products are all about blending science and safety, the end result of which is highly effective skincare that helps you achieve your skincare goals. They create a highly affordable line of products that are quickly becoming some of my new go-tos. Right now, I’m loving the C15 Super Booster Vitamin C Treatment that packs a powerful amount of nutrients to promote an even skin tone with anti-aging effects.
The beloved brand is now a cult favorite, and I’m delighted that their products are just one Nordstrom curbside pickup away. Known for 100% natural anti-aging skincare, it’s likely that Tata Harper’s hero product is the Resurfacing Mask. Containing natural BHA and enzymes, the mask works to eliminate dullness and increase the smoothness of skin. It’s a hardworking product without the unwanted presence of ingredients we can’t identify. Use it before a big event (or Zoom as it were) for instant radiance.
You’ve heard me sing the praises of this brand’s products before, but their fragrance-free items are even more important to me now that I’m with a little one nonstop as perfumes can irritate a baby’s delicate skin. I’ve been using the Body Wash, Body Serum (did you know these exist?) and the Hand Cream for a while now. They contain hero ingredients like niacinamide, hyaluronic acid (our trusty friend), and vitamins to nourish and moisturize your skin, fragrance-free.
This brand is especially important as we move into summer. While everyone loves a good glow, the sun damage that comes with it? Not so much. Tan-Luxe is a cruelty-free, non-toxic self-tanning brand that creates products designed to fit into the normal course of your skincare, so that achieving the glow you want is less about a heavy lift, and more about a seamlessly-integrated addition. My favorite products from the brand include their Super Glow Hyaluronic Self-Tan Serum, which gives you fresh, dewey, plumped skin as it builds your glow. The Sleep Oil Rejuvenating Miracle Tanning Oil is an overnight treatment that keeps the glow going while also rejuvenating your skin as you sleep.
And, finally, The Hydrating Self-Tan Water is a vitamin-packed mist that’s clear, no mess, and designed to help you build your glow as effortlessly as possible. These products produce natural-looking color that lasts for days and fades super evenly. However, perhaps my favorite part is that all of these products are free of the bronzer that most sunless tanning products include. I not only hate how those products rub off onto your clothes and sheets, but I really hate the idea of it rubbing off onto the clothing or skin of your little one!
It’s not all about skincare, clean makeup is just as vital. RMS Beauty is well known for their glow-focused makeup, and I highly recommend looking into some of their luminizing products as we move into summer. Currently, however, I’m favoring their Un Cover-Up Concealer. This lightweight, concentrated cream brightens and perfects, and as a mom of TWO BABIES NOW, I appreciate it’s efficacy, especially if I want to cover a spot that pops up on the lower part of my face or jawline—the areas where my babies are often rubbing up against me.
If you’ve never explored Ilia before, my friends, you are in for a TREAT. This clean beauty brand does it all, from skincare, to makeup, to everything in between. Honestly, if you took everything else away and just left me with Ilia for the summer, I wouldn’t be upset. There are too many standout products to name, but I’ll try. Start with the True Skin Serum Foundation, a skincare-makeup hybrid with medium coverage that leaves skin absolutely glowing. You can also opt for more sheer coverage from the brand’s Super Serum Skin Tint SPF 40, which will come in really handy in hot weather, and then streamline your routine (highly appreciated by parents) with the Multi-Stick Lip, Cheek & Eye Tint.
One of the affordable clean beauty brands for pregnancy and breastfeeding is First Aid Beauty is the brand you go to when you need a problem solved, stat—but you know, without any ingredients you really don’t want to apply to your actual skin. Most often, I turn to this brand for moments of extra dry skin repair. There’s nothing better for that than the Ultra Repair Cream Intense Hydration Face & Body Moisturizer. Keeping a jar of this at home is just a smart move. You never know when you’ll need relief from irritation, itching, or just everyday dryness. Look at those ratings! This stuff works and is fragrance-free.
Naturally, we have to talk about Supergoop. I mean, it’s almost summer for crying out loud. The brand has become a household name when it comes to clean sunscreen, and for my money, there’s nothing superior to Unseen Sunscreen. This invisible, weightless, scent-free sunscreen is also a primer that’s designed to be applied pre-makeup. It doesn’t just protect you from the sun, it helps your makeup stay in place at the same time. This is a brand that understands what we actually need a product to do, and then delivers.
When we’re talking clean products for body, Kopari comes into the mix, fast. Start with Kopari’s Tropical Coconut Melt Vegan Hydrator, a vegan wonderproduct that can be used for all-over moisture, as a shaving cream, a hair mask, or even to make your bath a little more luxe. Those looking to make the switch to natural deodorant should try the brand’s Natural Coconut Original Deodorant, an aluminum-free product with a fresh coconut scent. I mean you can spend the summer without Kopari products, but I wouldn’t recommend it.
This beloved hair care brand provides exactly that—hair CARE. This isn’t just regular maintenance, this is clean hair care that targets hair concerns and delivers results. PLOT TWIST, I’m not going to talk about their hair care (but you should shop it anyway). I’m going to talk about the brand’s new clean, stain-free deodorant with tea tree and eucalyptus. The B. Well Tea Tree + Eucalyptus Clean Deodorant obviously smells gorgeous, but when applied twice a day will also neutralize odor through a vegan formula free of any harmful ingredients that you don’t want anywhere near your (or your baby’s) body.
Did you know that clean beauty brands for pregnancy or postpartum extends to breakout treatments, too? The brand’s Break-out Spot Treatment is a natural product that you use overnight to treat breakouts effortlessly. Ideal for hormonal breakouts or acne-prone skin, it gets its efficacy from peppermint oil and zinc oxide.
You can find a variety of clean skincare products from Rosen and all the brands mentioned above at Nordstrom, so you’re essentially just one cart away from making your entire routine clean, safe, and stunning. Nordstrom offers free shipping, returns and curbside pickup, which is a service that has SAVED ME too many times to count, especially during the pandemic. There’s also a little something called The Nordy Club, where you can accumulate points and rewards for shopping, exclusive access to special events, and benefits tailored to you. Becoming a member is easy (and free!), so check out all the details here.
Thanks to Nordstom and ShopStyle for partnering on this post!