Like I said, there’s some science happening here. Okay, lots of it. PROVEN’s formulations are rooted in the largest beauty database in the world, the proprietary Skin Genome Project™, winner of MIT’s AI Technology of the Year award. PROVEN itself has won Best Personalized Skincare of 2020 by the Independent Beauty Council, and the AI Technology of the Year award from MIT. That all happened because PROVEN uses the clinical knowledge of leading Stanford dermatologists plus AI and cutting edge skin science to create clean, non-toxic, cruelty free, CUSTOMIZED skincare products tailored to the individual. That means there’s no hoping a product will work because you read a review about it, not knowing anything about the skin needs of the reviewer—instead, you know it works because it was literally made specifically for you.
The process is simple: You take PROVEN’s free, three-minute Skin Genome Quiz, and following that you’ll receive a three-product system that contains only what your unique skin actually needs. Your system is formulated based on 47 factors about you, including your environment, lifestyle, skin concerns, the level of pollution in your environment, the hardness of the water you drink, and even the level of bluelight you’re exposed to. PROVEN gets detailed information about you and your skin, so the products they deliver are truly customized. So what are the three products?
One that cleanses, tones, and exfoliates to be exact. It’s creamy, gentle, and leaves your skin feeling thoroughly cleaned, but still soft.
Day Moisturizer With SPF
A daytime hydrator, skin protector, and mineral SPF in one, the daytime moisturizer also contains anti-pollution ingredients to protect your skin—even from blue light (digital pollution).
More precisely, several active ingredients and emollients, all in one. This moisturizer is deeply nourishing, and formulated to repair, plump, and firm your skin as you sleep.
And that’s it. Personally, I’m in a place where I can hugely benefit from a skincare routine that’s simple and quick, but I’m not willing to sacrifice any efficacy or quality. As a working mom (of a toddler, hi), who’s also in the middle of a difficult pregnancy, without the simplicity of PROVEN, I’d honestly probably just skip my routine altogether on nights when I’m exhausted and not feeling 100%—which is often.
I took PROVEN’s Skin Genome Quiz after I learned that I was pregnant, and they actually formulated my products specifically for my skin concerns during pregnancy. Right now, my skin is incredibly dry, and I’m also dealing with hyperpigmentation during pregnancy—I’d never experienced it before being pregnant with Colette. So, PROVEN included active ingredients like Vitamin C and Azelaic Acid for dark spot correction plus Squalane and Sodium PCA to help with hydration. There’s no need for me to layer on multiple products at night to address each concern. I just wash my face, apply one product that handles everything, and I’m done.
I think it’s extremely interesting to note that PROVEN products are amazing for men, too! If you have a man in your life who isn’t really using skincare products (which is most men, right?), and therefore is unlikely to commit to a multi-product routine, my guess is that he can commit to just three, only two of which ever get used at the same time. PROVEN is also perfect for anyone confused by or tired of trying to comprehend all the different active ingredients and products currently available in the skincare space, but who still really needs the efficacy and trust that you get with quality products, personally formulated by top scientists and dermatologists. PROVEN simplifies everything with one three-minute quiz, and a three-product, customized system. Their simple, science-backed skincare system could not have come into my life at a better time.
Thanks to PROVEN for partnering on this post.