If you're looking for a traditional hair dryer, I've used T3's hair dryer for years (they also make my favorite curling wand as well) and highly recommend all of their products. However, in the past few months I've switched over to the Dyson Supersonic Hair Dyer and my gahd. I'm a total convert. My hair dries quicker and feels healthier than ever before. I have thick hair so it used to take a good 15-20 minutes to dry thoroughly. Now with the Dyson, it takes five minutes max. Between the time it saves and the noticeable difference I've seen in the health of my hair (more shine, better texture, fewer split ends), I would say it is absolutely worth the investment. You'll have this sucker for YEARS and your hair (and alarm clock) will thank you.