Gone are the harsh plastic labels with robotic font. We can now explore all sorts of ribbon and tape styles and customize them to create labels of all sorts. I recently purchased this ribbon and tape printer to personalize gifts—particularly to have a message and date printed on the ribbon of a Christmas ornament for my nephew. (This way, when he hangs the ornament on the tree every year, he can be reminded of the fact that it was I, his Godmother, who gave him a stinking ornament instead of an awesome toy.) This little machine is amazing for customizing ornament ribbon or gift-wrapping ribbon, especially if you're creating a lot of the same gifts for teachers, party favors, groups, etc. And, don't even get me started on how fun this makes organizing projects.