I love a good mascara discovery, but people...THIS IS THE ONE. This mascara is magical, achieving volume, separation, and length as I have NEVER experienced before. It’s incredible for the price point (or ANY price point), and if you need further proof, check out the reviews and know that beauty gurus are hoarding this stuff like crazy making it increasingly hard to find. I originally discovered it via @kathleenjenningsbeauty on Instagram who performed several comparison tests with much more expensive alternatives and this one was consistently the champion. Now that I have it in my possession (and speaking as someone who is EXTREMELY picky about mascaras) I can say that I’m officially amazed by its powers. I wear it in the "Washable Very Black" formulation and am amazed that I haven't spotted a shred of smudging or flaking. For me, smudging under my eyes is a perpetual problem, even with formulas that seem to be smudge-proof on other people. However, this stuff does. not. budge. I absolutely love it.