Yes, this conditioning hair mask is very “Instagram ad where everyone raves about it,” but there’s a reason for that. IT’S SO GOOD. Coco & Eve’s Like A Virgin Super Nourishing Coconut & Fig Hair Masque is a major boost of hydration and nourishment for dry, frazzled, and all-around needy strands of hair in absolutely every hair type. The mask uses coconut, fig, shea butter, linseed and argan oil to strengthen and restore your hair—plus it’s a super-concentrated formula, so a little goes a long way (this tub will last you forever). Once you try it, you’ll tell everyone about it, too. It’s one of those products.