Blondes know the importance of reliable toning products—especially in summertime. And, Memorandum readers obviously know how I feel about Aveda. The brand recently launched a new purple toning shampoo and conditioner pairing and it is outstanding. They let me test it out a couple months before launch, so believe me when I tell you that I know it's GOOD. Better still, Nordstrom has it on sale for 25% off right now!